Goodbye Facebook – Spy you later.

“They know what you like, what you think, what you believe, your desires, your intentions, your aspirations, and your fears.  They know where you live, where you work, where you shop, where you relax, and where you travel.  They know your friends, your family, your colleagues, and your classmates.  They know what you eat and when you sleep.  They know your face from every possible angle.  They know your your weight, your eye colour, your hair colour – today, yesterday, and tomorrow.  This is your dossier, and Facebook owns it.”

Facebook is watching you.Facebook knows all of this because you’ve shown them and told them.  You’ve given them the means to dig deep and fill in all gaps you’ve left empty.  You have given them the keys to your life.  Facebook knows more about you than you know about yourself.  And if you think you can hide behind a profile name like ChillyWilly88, think again.

Are you skeptical?  Do you think I’m paranoid?  Overreacting perhaps?  Follow me down the rabbit hole, and decide for yourself …

  1. Every face in every photo on Facebook is identified, willingly, by users like you.  Without realizing it, you and your friends have assisted in creating the largest database of faces and names ever compiled – hundreds of millions, approaching one billion.
  2. You have voluntarily allowed Facebook to track your movements by enabling the GPS function on your mobile phone.  By agreeing to Facebook’s terms of use, you have given them access to your location.  Within only a few weeks, your predictable daily pattern of activity emerges.  Not only do they know where you are now, they know where you will be an hour from now.
  3. You have told Facebook what you like, over and over and over.  Every time you click “like” you are adding another piece of psychographic meta-data to your growing dossier.  Have you noticed that most websites have a “like” button?  And that you normally don’t have to log-in to Facebook to “like” something, because you are already logged-in? The presence of a Facebook “like” button on a website indicates the use of tracking cookies, allowing Facebook to know what websites you visit, even if don’t click “like”.  This gives Facebook the means of building a hierarchical psychographic profile for every user.
  4. Now, that’s just you.  What about your “friends”?  Have they tagged you in photos?  Where you “with” them when they updated their status?  More meta-data: where, when, what, with whom, how often.
  5. Have you commented on a post?  What did you say?  Facebook can read.  The text, context, hypertext, and subtext of every comment you make is filtered and interpreted; creating a very complete picture of what really makes you tick.
  6. When are you active on-line?  When do you use Facebook the most?  When do you surf the web?  By monitoring your activity week after week, Facebook knows what shifts you work, when you sleep, when you take your lunch break, when you attend pottery class.  They also know what church you attend and how regularly go.

In short … Facebook + mobile phone = 24/7 surveillance

Now, I will repeat what I said earlier: “They know what you like, what you think, what you believe, your desires, your intentions, your aspirations, and your fears.  They know where you live, where you work, where you shop, where you relax, and where you travel.  They know your friends, your family, your colleagues, and your classmates.  They know what you eat and when you sleep.  They know your face from every possible angle.  They know your your weight, your eye colour, your hair colour – today, yesterday, and tomorrow.  This is your dossier, and Facebook owns it.

Why should you care?  What difference does it make if Facebook knows you are gay, or atheist, or democrat?  Under Facebook’s terms, your data will remain private as long as they wish.  Your data is their property, and when they choose to sell your dossier, they won’t have to ask your permission.  You have already given it.